At brand resistant we strive for consistent ethics. We do not print our business name on our garments anywhere. We are disseminating ideas, opinions and politics not a brand. You may have seen t-shirts selling online for considerably cheaper. The reduction in price equates to exploited human labour in the form of sweatshops and exploited environment in the manufacturing of garments.  

• We have switched to a Green Power company that derives its energy from renewable sources that do not pollute.  

• Wherever possible we have chosen sustainable suppliers. The potential for eco-conscious small businesses to support each other is large and underestimated. Our t-shirt manufacturer Vapor Apparel generates 67.3% of its power from non-fossil fuels by having access to hydro and geo-thermal electricity. In addition they are developing products from eco-friendly yarns using 100% recycled materials, including post-consumer and post-industrial polyester fibres. 

• We purchase carbon offsets to neutralise our emissions through Carbon Neutral. This does not simply mean paying for the right to pollute. We determined the carbon footprint of the business through an extensive audit, and then established a minimal emissions target. Once the emissions target was met the residual was neutralized by the acquisition of offsets.

• Our printing method, dye sublimation uses solvent-free, water-based inks. These are non-toxic and non-allergenic with fewer health and environmental hazards.
  

• All of our printed stationary including business cards, swing tags and brochures are printed on recycled products using eco-friendly inks. 

• Our t-shirt manufacturer has a proud no-sweatshop policy. They produce products in clean, safe work environments and compensate garment workers with fair and equitable wages and benefits.

• We send our product out in a recycled paper bag not plastic, which can be recycled again.

• We recycle our waste.

The nature of clothing and seasonal fashion means that the textile industry is a major contributor of global warming.  Until manufacturers and growers are required to factor in environmental costs, products that do less damage will cost more. It is up to us as consumers to dictate demand. The real challenge lies in convincing the consumer to pay for more ecologically sustainable clothing. Will you?